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PLB Evolves & Innovates at LIWSF 2007

This year at the LIWSF its all about innovation and evolution for PLB. The company has a new stand design showcasing the latest own-brand additions to its portfolio and newly developed ranges and extensions. On the stand, there will be visiting winemakers, new wines from various countries , new packaging from Chileno and new innovative products on show. One of the major highlights will be the first look at one of our new wines from Portugal – Hoopers Estate ‘Lucky’s Blend’ .

Come visit us and share in the excitement at stand F60!

PLB’s New Owned Brand – Hoopers Estate ‘Lucky’s Blend’

PLB will be showing off its new Off-Trade Portuguese brand for the first time at the LIWSF. Hooper’s Estate ‘Lucky’s Blend’ is unique, created by the unconventional blending of grape varieties rarely seen together, more commonly associated with the making of Port. The character of this superior wine from the heart of Duoro valley is reflected on the label. We have taken the familiar Port label concept and given it a UK-focused twist – a white background, which is more fitting for a light wine but the provenance is still the Duoro.

New Riversdale Pinot Noir Rose

Riversdale, the PLB owned brand from New Zealand for the off-trade, has now got a new addition to its range, Pinot Noir Rose. Riversdale Pinot Noir Rose is produced, using premium grapes from the Marlborough region and has a fruit-forward style to suit the UK palate. The wine satisfies the growing demand for Marlborough Pinot Noir wines and has been developed with the UK consumer in mind.

New Fairfields Pinot Noir

Fairfeilds, PLB's New Zealand brand specifically created for the UK On-trade has added a  Pinot Noir to the range. It is a premium wine that has been aged in second and third fill oak over eight months. The packaging has been developed to suit the UK market. It is simple and concentrates on the premium cues of the range, and is well suited to the On-Trade sales.

Label Changes And Screw Caps For Chileno

PLB has given Chileno an image overhaul, freshly revamped labels and screw caps added to the entry level  tier are currently hitting the shelves nationwide. Chileno is the fastest growing top five Chilean brand in the multiple grocer sector, with sales growing by 97% over the past 12 month. Since Chileno launch 4 years ago the brand has expanded to incorporate a Rose, a reserve range and a bag-in-box format.

Chileno Gets The Golden Re-Touch

In line with Chileno entry level’s updated look, PLB has given a new look and name to Chileno Gold. The new look has been designed to reinforce the ranges positioning as the Top Tier in the Chileno Portfolio.

The Collection – which has been re-branded as Chileno Gold Reserva comprises of wines made from Single varietals that are made with greater fruit complexity on the palate to appeal to a more ‘grown up’ audience.

Several new premium cues have been used to give the new packaging a more sophisticated look to help consumers who already enjoy the entry level Chileno wines recognise the Gold Reserva level as the next step up.

New PLB Brand Evokes Spirit of The Wild Wild West

PLB aims to blaze a trail into the above £5 sector with its pioneering Blackburn & James Californian wine brand, which has been designed specifically for the UK market.

Using wine sourced from EOS winery situated in one of USA’s greatest wine growing areas, Paso Robles. The brand is named after the Blackburn brothers and Drury James (uncle of famed outlaw Jesse James) who founded the town in 1873. This heritage is reflected in the packaging which evokes the era of foundation of Paso Robles, featuring portraits of the namesakes, their signatures and the story. 

The range will initially consist of a Chardonnay, a Merlot, a Cabernet Sauvignon at an RRP of £6.99. PLB will be offering the freshest vintages available so the wine will always be of a consistently high quality.

FIRST EVER PLB BRAND FROM NEW ZEALAND

Riversdale is PLB’s first Brand from New Zealand and has been specifically created for the UK market, targeting the Off-trade reflecting the increased demand for NZ wines.

The range comprises of three wines, a Sauvignon Blanc, Pinot Noir and Pinot Noir Rose all produced using grapes selected from premium Marlborough vineyards.

The Riversdale label deliberately evokes the luscious grassy greenery that consumers associate with New Zealand.