D:vine and Tiers Rioja both winners in Harpers Design Awards 2009!

Wednesday, 29 April 2009

The 2009 Harpers Wine & Spirit Trades Review Design Awards are awarded to the best launches and redesigns of the past 12 months. They are judged by a panel of experts drawn from both the drinks and the design and packaging industries.

Those judges principally look for three things from the entrants. First, they ask themselves how well the product's design fulfils its brief. Second, they want to know if it suits its target market. And third, does it have that wow factor, the looks that will make it stand out from the crowd on a supermarket shelf or behind the bar.

2 wines from PLB's portfolio won medals for their design this year: D:vine, from the Moselland region in Germany, picked up a gold medal award, and Tiers Rioja, a range featuring Joven, Crianza and Reserva wines, picked up a silver medal.

Click here to see the full article:
http://www.harpers.co.uk/product-news/harpers-design-awards/