TWISTED TEA LAUNCHES IN THE UK

PLB Group has further strengthened its branded beer portfolio with the addition of Twisted Tea - the UK’s first brewed alcoholic iced tea.

As the USA’s leading ‘Flavoured Malt Beverage’ – Twisted Tea has already delivered considerable success and growth across the States. Brand Manager Martin Howe, comments: “The UK’s Retailer and Consumer demand for NPD and innovation continues to grow and in response, Twisted Tea’s offering delivers a true iced tea taste with a unique 5% alcohol twist. The brand has already won an innovation award from a leading UK retailer, demonstrating that the product meets the demands of this market”

Brewed with select teas and natural flavours, by the Twisted Tea Brewing Company in Cincinnati, USA, the brand offers the UK consumer a genuinely new, innovative product that will appeal to both lovers of tea and beer, two of the UK’s favourite beverages.

To find out more about Twisted Tea, please contact Ali Kirk on 01342 336 536